The King’s College Faculty Handbook 2019-2020.
Studies in cross-cultural pragmatics have tried to clarify the differences in the speakers’ attitudes, their hierarchies of values, and the way speakers construct their discursive identities. The cultural norms reflected in speech may differ or, as Wierzbicka said (1991: 26), “different speech acts become entrenched, and, to some extent, codified in different languages”. Trosborg (1995.